УДК 37.013.2 Media education as a technology in the study of the ukrainian language for professional direction

Abstract

The analysis of recent research and publications on the problem shows the accelerated pace of introduction of media education technologies in the educational process of higher education. A number of publications refer to dissertation works that have convinced the media-educator's powerful capabilities of updating the educational process. However, there are no studies yet that would focus on developing the future physician's media competency, although some publications are available. The course "Modern Ukrainian for Professional Purpose" can be enriched by appealing to online sources, while at the same time introducing students to contemporaries whose positions on the Ukrainian language play a prominent role in society, with current problems of language and culture. Mediadactics as a set of ordered knowledge of the principles, content, methods, means and forms of organizing the educational process with the use of mass communication sources provides the solution of educational problems of higher education with the use of mass media, shapes the competence of future specialists. Media education technologies, combined with the term "media didactics", today involve engaging in the educational process as traditional media (periodicals, radio, television, cinema, etc.), as well as the latest information technologies, namely, software and hardware. operating on the basis of computer technology; also use modern methods and systems of information exchange, providing operations for the collection, accumulation, storage, processing and transmission of information. The presence of media education technologies encourages their active propaganda, but media education itself can be considered as an educational technology of modern media didactics. The authors illustrate this with an example of bringing media education tools to the study of some topics of the course "Ukrainian Language for Professional Purpose".